Components Of Supply Chain And Customer Relationship Management

Question: Discuss about the Components Of Supply Chain And Customer Relationship Management. Answer: Components of the supply chain management (SCM) of Vision Figure 1: Components of the supply chain management (SCM) of Vision (Source: Influenced by Christopher 2016) Demand management Demand management is a very essential element within the supply chain management of Vision that will focus on the young teenage developers as well as designers of games to upload their products onto the website of Vision (Fawcett 2014). The demand management also determines the demand of the customers and their needs thus encouraging the young developers and designers to maximize components as well as add value and quality to the finished applications. Communication Effective communication is another important factor of supply chain management of According to Monczka (2015), Vision that will improve the efficiency as well as the productivity of the operation and hence help all the designers and developers share the same operation as well as demand information. Effective communication will enable the young designers and developers of the application for responding rapidly to new opportunities of business and hence develop new applications and games for the market quickly increasing the supply levels. Integration Integration is another important factor of the supply chain management that will ensure each application developer reducing the inventory cost. The reduction of the cost as well as up to date information regarding the demand will help them to achieve customers through highly competitive pricing. Moreover a single information network will allow Vision and the freelancing application developers to share and access the same supply and demand data securely (Christopher 2016). Data integration will be promoted to Cloud Computing as due to uploading all the information about the cloud, Vision will gain competitive advantages regarding all the major business data including sales as well as the applications that can be accessed by the designers and developer from throughout the world. They will have a common business objective and can easily change the coding if necessary. It can also be accessed at remote locations for mobile handheld devices and the business development will be on the go. Integration of sales data will also ensure that each of the members of vision are updated with information regarding the business process and the success rate Collaboration Finally the collaboration is the key factor that will help Vision to strengthen the relationship with its customers as well as freelancing app developers and designers which will provide enhancement to the business development and training programs that will help the innovative designers to gain relevant coding knowledge and hence become sufficiently competent in their job profile. Further customer services will also be provided on a real-time basis in which the customers when uploading the troubleshooting needs and demands to the vision website will automatically be redirected to any of the designers and developers of the world, helping them to meet those needs and demands or troubleshoot the issues which has been raised ensuring that the brand loyalty of Vision is maintained and sustained (Ellram 2014). Components of customer relationship management (CRM) of Vision Figure 2: Components of the customer relationship management (SCM) of Vision (Source: Inspired by the idea of Khodakarami 2014) Marketing effectiveness The marketing effectiveness of vision will increase true providing flexible segmentation tools that will simplify the campaign management capabilities as well as in checking response tracking and inside analytics towards applications developed. It will help vision increase its pipeline full of qualified application developers and designers thus increasing the sales representatives (Chan 2014). Increasing sales Turning opportunities for updating sales information as well as recording the customer interactions will be enhanced through customer relationship management of Vision. A proper customer relationship management will also help Vision to track its competitor and create quotes that helps in renewals and selling upgrades. Creating brand value and loyal customers Brand value will only be created through proper customer relationship management as well as providing high quality products that will satisfy the customers depending on the needs and demands of the customers. According to Hollensen (2015), the application data should be developed that will help vision to improve its knowledge sharing and enable Vision becoming a more effective management organization. Through proper implementation of cloud computing the sales will also be increased as Vision will be becoming efficient in tracking the competitors sales data and forecasting the possible revenue within the business. This will help them to create strategies and thus new projects will be provided to the app designers and developers to create innovative applications that are based on customer demands and needs. This will not only ensure that the applications are highly profitable but also create a brand value among the customers. Brand value of the customers will also be created through proper services in which Vision can provide business process outsourcing and online technical support through telephones in which any kinds of application problems will be mitigated over the telephone (Lal 2015). References Christopher, M. (2016).Logistics supply chain management. Pearson UK. Fawcett, S. E., Ellram, L. M., Ogden, J. A. (2014).Supply chain management: from vision to implementation. London: Pearson. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Khodakarami, F., Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.Information Management,51(1), 27-42. Lal, P., Bharadwaj, S. S. (2015). ASSESSING THE PERFORMANCE OF CLOUD-BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS.Skyline Business Journal,11(1), 23-33. Monczka, R. M., Handfield, R. B., Giunipero, L. C., Patterson, J. L. (2015).Purchasing and supply chain management. Cengage Learning.